Competitive intelligence for the sales desk

Your customer walked in with a rival's quote. Now you have the truth.

LotWatch reads every rival store's advertised inventory nightly, matches it to yours trim for trim, and tells your desk in seconds whether that quote is real, gated sticker, a payment teaser — or a car that already sold.

Request access to your marketInvite-only · one store per brand, per market
The payment war, decoded

Ad payments lie by construction. LotWatch does the arithmetic.

A real pair of advertised lease offers, observed on two rival stores' public websites on the same day:

Their ad says
$339/mo
…with $9,275 due at signing, 36 months
($339 × 36 + $9,275) ÷ 36
$597/mo effective
vs
The other store's ad says
$549/mo
…with $3,500 down, 36 months
($549 × 36 + $3,500) ÷ 36
$646/mo effective

The “$339” store isn't cheaper by $210 — it's cheaper by about $49, and only if the customer brings $9,275 to the table. LotWatch normalizes every advertised offer in your market to its real effective monthly, shows the arithmetic on hover, and never guesses: when a store doesn't advertise its drive-off, we say so. The same honesty applies to prices — an ad price loaded with accessories and a bare-MSRP ad with the discount gated behind a form get compared sticker-to-sticker, not headline-to-headline.

Built for the moment the quote hits the desk

From “the other store offered me less” to a held number, in 90 seconds.

Beat a quote

Type your stock number. See every rival car that cross-shops against it — trim matched, mileage banded for used, with prices, true lot age, and one click to their live ad.

The verdict

Real deal, sticker-only ad with the price gated, accessory-loaded “YOUR PRICE”, or a car that missed its store's latest refresh and probably just sold — the verdict states which, in plain language.

The customer sheet

A printable side-by-side the customer can hold: your car and theirs, as publicly advertised, with timestamps. It re-checks the rival's live page the moment it renders — and warns your salesperson, not the customer, if anything moved.

The morning brief

Log in to the three deals to defend today, every overnight rival move, and the payment war ranked by effective cost — dense enough to screenshot and text to a closer.

The scoreboard

Every quote battle logs itself. Wins need a manager's countersign before a dollar is claimed; losses carry a reason — price, payment, trade, inventory — so the store learns why deals walk.

True lot age

Not “days since we started watching” — the date the rival's own platform says the car hit their lot. “It's sat there 48 days” is a negotiation fact your desk can use.

01 · Watch
Every rival site, every night

You name the stores your desk actually fights. LotWatch reads their full advertised inventory and specials daily — every VIN, trim, sticker, price, and payment.

02 · Verify
Then it checks its own work

Independent re-reads every night, live re-checks at print time, and honest “can't tell” states when the data doesn't earn a verdict.

03 · Hold
Call the bluff, keep the gross

Your desk answers rival quotes with verified facts and a printable receipt — and your scoreboard shows the gap you didn't concede, countersigned.

Request access

One store per brand, per market.

LotWatch is competitive intelligence — it only works if your rivals don't have it. We onboard a single store per brand in each market, so the request below is also a claim on your territory. Tell us who you are and which stores your desk fights; if your market is open, we'll set up your rival watch and invite your team.

  • Your market's full rival inventory, matched to yours, within days
  • No integrations, no DMS access, nothing to install — it reads public ads
  • Month-to-month. The tool re-earns its seat every 30 days.
No access is granted automatically — every market is reviewed.
LotWatchBuilt by Buzzle Analytics · Prices and offers referenced are as publicly advertised on dealer websites · Sign in